Field plan — turf, universes, channels

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The turf

PrecinctTier2022 Gov D2p Crossover ppActiveD primary universe Style

Universe A — the base

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Age band
Reach by channel

Universe B — persuasion

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Age band
Reach by channel

Channel plan by precinct

The independents

PrecinctActive ind.% of precinct 2022 gen. turnoutPast D primary

Young voters

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Precinct18–29% Median age

2022 turnout by party

PrecinctDRITotal D share
This is who showed up in the last midterm. The persuasion target is the R column, not the I column.

Where the base lives — top neighborhoods

NeighborhoodRegistrantsActive D activeI activeR active18–29 Median age

The 2022 statewide contact mix — a warning, not a template

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